Where's your five-a-day?

Image from PostSecret

Fresh fruit and veg and meat are expensive, highly perishable, and bland compared to processed food.

71% of consumers are aware of the government’s 5-a-day target but only 55% meet the target.

- FSA 2007, via Changing Families, Changing Food project

But sometimes I secretly wonder, wouldn't all the money spent on alcohol and ready meals and confectionery be quite enough to maintain a steady supply of five-a-days?